Face or Body?

What do you think is more important in being beautiful, a beautiful face or beautiful body? I feel that our culture today emphasizes a perfect figure much more than when modesty was still important, and beautiful faces today don't get much attention unless they come with a beautiful body as well...maybe I'm wrong though. Also, I often feel that men care more about the body than the face, thought maybe that is just personal preference as well. What do you think?